Potential Clients Can Now Access Ben Moskel’s Attorney Profile on Avvo

Ben Moskel created a membership with Avvo so that potential clients can research Ben Moskel’s experience as an attorney.
Ben Moskel, an attorney from Pittsford, New York, created a membership profile on Avvo.com, an online directory for attorneys and law firms.

Avvo is a large database of attorneys in the United States. Potential clients can see the work history and experience of attorneys, search for attorneys who handle specific niche case types, compare attorneys, and more.

Ben Moskel understands that it is important to provide transparency for people who are in need of legal expertise. “It is a major decision for people, explains Ben. A person’s attorney may singlehandedly determine the outcome of a case or legal situation.”

Ben Moskel further explains that it is important that a potential client know how to find an attorney who is qualified to handle your case. “You want to avoid a situation where you are hiring the first lawyer you consult with because you are in a hurry. Ideally you should consult with at least two lawyers before making a decision,” explains Ben.

Ben says that you should ask lots of questions so you are comfortable with your decision. “Price is one factor that you will have to consider. However, there are other things to look for. Don’t be afraid to ask about similar cases he or she has handled and what those outcomes were,” states Ben.

“Also, the personality of your attorney makes a difference in your stress level during your case. Law is about resolving conflict and conflict is inherently stressful. It does you no good if your lawyer is adding to your stress because they speak to you in a condescending or threatening manner, something many attorneys do,” Ben explains.

Ben Moskel listed his work and educational history on Avvo. He graduated from the University at Buffalo and has experience working in criminal and civil litigation. His attorney experience includes working as an associate at Hamberger and Weiss.

To see Ben Moskel’s profile simply go to Avvo.com and search for “Ben Moskel.”
Media Contact
Company Name: Apex Next LLC
Contact Person: Ben Moskel
Email: Send Email
Phone: 833-387-7575
Address:1151 Pittsford-Victor Road
City: Pittsford
State: New York
Country: United States
Website: www.apexnext.com

Ben Moskel to Host Educational Marketing Workshop for Attorneys and Legal Professionals

Ben Moskel, President of Apex Next, will host an educational marketing event for attorneys and legal professionals.


During this informal free workshop Ben Moskel will explain new online strategies that attorneys and law firms can use to grow their business. The strategies focus on acquiring new clients and apply to nearly any firm regardless of its specialty area.


“When a person needs legal help they often begin research on the Internet. They may know that they need an attorney and make their decision based upon what they find in the search engine results and on the attorney or law firm’s company website.”

The Internet is certainly competitive in this field, but smart attorneys who want to use digital channels to grow and sustain their business can take advantage of many new marketing channels that are perfect for acquiring new clients.


Ben Moskel will demonstrate the various marketing channels, some of which are very new, and provide a brief overview tutorial on how an attorney or legal professional can use them effectively.


Three main marketing channels will be covered at the event: (1) Search Engine Marketing for Attorneys and Legal Professionals; (2) Display Advertising including Google display, Native display advertising and; and (3) Gmail and Remarketing.


Ben Moskel’s core business is in digital marketing and client acquisition for non-legal corporations.  However, he is a licensed attorney and has experience working for small and medium size private law firms. Although he current legal practice is limited to pro bono work, Ben understands many of the challenges in operating a law firm and particularly in client acquisition while complying with the attorney advertising rules and parameters.


Search engine marketing remains one of the most powerful and efficient ways to acquire a brand new client. It is a perfect channel for an attorney who focuses on any niche service where time is of the essence. “For example, think about a lawyer who limits his or her practice to criminal and specifically, DWI cases. Someone charged with DWI may immediately jump online to research hiring an attorney. That is somebody who you want to make sure you’re in front of and make a good impression online. Do those things correctly and you can acquire a steady stream of new clients,” says Ben.

There are many ways to do this the wrong way, Ben warns.  “There are many moving parts. It’s not as easy as it was 10 years ago because there is more competition.” Ben Moskel will show you those pitfalls and mistakes and how to do this correctly during the informational workshop.

In addition, Ben Moskel will provide a tutorial on display advertising, including native advertising, gmail marketing, and remarketing on display networks. “Display advertising is the most powerful, inexpensive, and overlooked online channel,” Ben explains.  “It many times where you get the biggest bang for your buck.” It’s also inexpensive. “Even a new attorney going out on his or her own with a shoestring budget can use display marketing to build up a client base in a very short period of time for very little money,” Ben further explains.

Ben Moskel will be covering both fundamental and advanced strategies relating to these marketing channels at the upcoming free workshop.

This event is free to attend.  It will be held at The Powder Mills Office Park in Pittsford, located approximately two miles north of the Eastview Mall.  Guests are encouraged to bring an employee, co-worker or business partner.  To reserve your spot and get full details, simply send an email to: ben@apexnext.com.


Company Name: Apex Next LLC
Contact Person: Ben Moskel
Email: ben@apexnext.com
Phone: 833-387-7575
Address:1151 Pittsford-Victor Road
City: Pittsford
State: New York
Country: United States
Website: www.apexnext.com


How to Track Offline Conversions to Your Pay Per Click Campaigns – Ben Moskel

If you sell high ticket items or own a business  where conversions happen offline, you may want to connect those actions with your pay-per-click campaigns.

Ben Moskel

For example, a photography studio that offers a broad price range of products may want to see  which pay-per-click keywords or ad groups are generating appointments as well as the high end clients  versus the low end clients.

The 80/20 rule always applies with any pay per  click campaign.  The smart marketer will take  the necessary steps to find which keywords,  display sites, and/or ads generate  the lion’s share of the revenue.

Fortunately Google has a system for tracking offline conversions. There is some additional  programming involved, but no more than 1-2 hours work for a qualified developer.

Ben Moskel

Basically the set up involves three steps:

1. adding code to your landing pages that captures your GCLID (Google Click ID).
2. pass the GCLID into your CRM system
3. upload offline conversion data back into your Adwords account.

One of our projects is a business that sells high ticket packages that range from $1500 up to $15,000. We are using iContact for  lead management. Thus, all we need to do  is add a snippet of code to our landing pages  where we collect email subscribers. We need to make sure that the GCLID field is a custom filed in our iContact account.

Ben Moskel

After 3-4 weeks of collecting data we upload customers who purchased high ticket packages from iContact back into Adwords.

Ever though there is some extra time and  development cost involved, it gives you insight into your pay per click campaigns that most of  your competitors simply don’t have.

Ben Moskel – Where Can You Get High Quality Mobile Traffic

You don’t need to be sold on how important it is  to tap into mobile audiences. You also don’t need to be told that most people  are never found without their mobile device.

Ben Moskel

Running a mobile ad campaign is an outstanding way to grow your audience and also to reach  existing leads and customers. The downside of mobile advertising is the potential for having your money stolen by bots and low quality  arbitrage display sites. Here are my top recommendations for getting  a lot of mobile traffic without burning money on low quality ad sources:

  • Google Search and Display – Google has a much higher ratio of mobile search and display users compared to Bing and Yahoo.  It’s not unusual to see a 2 to 1 ratio of mobile  searches compared to computers in Google.  (The ratio is usually the opposite of Bing and Yahoo traffic.) Make sure you opt-out of app traffic. This traffic is mostly people who accidentally click on  your ad inside of an app.  You can exclude this traffic by opting out of the Gmob segment in your campaign settings.

You should also blacklist the url: adsenseformobileapps.com

  • Facebook – This mobile traffic is extremely plentiful and inexpensive.   It also tends to be lower quality if you’re looking at  the customer value all the way through your  In other words, you may see a lot of people opting in for free stuff, but you get lots of freebie seekers and few buyers.  The key is to measure your conversion value of  these leads all the way through your funnel.
  • Remarketing – It’s more common now so see cross device conversions. A potential customer may subscribe to your newsletter on his work computer and then later make  a purchase from his personal tablet.  Tracking these conversions can be a challenge.  A feature of Adwords allows you to run cross device remarketing campaigns so you can remarket to a potential customer regardless of the  device he or she happens to be using.


Ben Moskel

Of this this has limitations and does not work if the customer does not have or is not logged into a Google account.  Nevertheless, it’s a very effective way of targeting  those people who are most suited to becoming a customer.

Ben Moskel Is An Attorney Licensed To Practice Law In New York State

Ben graduated from The University at Buffalo  Law School in 2004 and was admitted to practice law in May of 2005.

While in law school Ben worked as a clerk for  Bouvier, O’Connor where he assisted in the  civil litigation department.  He researched and drafted briefs that navigated complex legal issues relating to  personal injury and municipal law.

Ben was employed as an attorney for Hamberger and  Weiss in 2005 and 2006 where he handled litigation on behalf of local and national employers and insurers.

Ben Moskel

In 2006 Ben launched his own company which  helps financial services companies and law firms acquire clients.